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English
Slavko Vujović
University "Braća Karić", Faculty of Management in Sport.

indent Abstract
When discussing the initial bases for establishing marketing informational system in sport, it is necessary to begin with marketing constants, functions of marketing and on that base defined informational structures, in order to be able to constitute informational models of marketing in sport, as initial bases for development of informational system in sport. The appropriateness of such approach comes from the managerial activities of marketing in sport, which are more and more based on data bases, method bases and model bases used for decision making in marketing. Special importance is give more and more to internet marketing regarding the market research, help in product and service development and their placement at sports market.

keywords MARKETING INFORMATIONAL SYSTEM IN SPORT / MODELS AND COMPONENTS OF MARKETING INFORMATIONAL SYSTEM / INTERNET MARKETING / INFORMATIONAL MODELS OF MARKETING IN SPORT